here's your free music download
Sacramento Radio History
by Alex Cosper
see also American Radio History
see also KZAP,
The Eagle takes off
The amazing resurgence of KROY in the late eighties was thwarted by a takeover that drove ratings into a downward spiral.
KROY had topped KSFM and KWOD at a time when stations all over America were confused as to the direction the mainstream was headed,
as some stations leaned to beats while others sounded more pop/rock. KROY had remained steady playing the biggest crossover hits and
jumping on the latest beat-oriented music. When Great American took over in 1989, PD Sean Lynch made sweeping changes to the music, which included a lot of pop/rock "gold" from the eighties. It didn't work - it was probably too much
identity change for a station that had been working. KROY's ratings sank and never recovered.
In November 1990 Great American Broadcasting dropped the legendary KROY call letters and flipped the station to classic rock as KSEG (The Eagle 96.9 FM). According to Dave Diamond, who worked on-air for both KROY and then The Eagle, the first song played on the new classic rock station was "Fly Like An Eagle" by The Steve Miller Band. Dave went on to do middays at Mix 96. The Eagle was part of the beginning of the end of the KZAP story as they stripped away their "upper demo" audience. In the late nineties The Eagle was programmed by Station Manager Larry Sharp, who went on to program classic rock station The Bone (107.7 FM) in San Francisco. The Eagle was usually among the top ten stations in Sacramento throughout the nineties, many times making the top five.
© Alex Cosper. All Rights Reserved.