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Musical chairs between KROY and KXOA
In 1962 KROY's Program Director was Mark Ford. The on-air line-up that year was Dick "Buffalo" Burch (6a-9a), Sam Danos (9a-12n), Mark Ford (12n-3p), Tony Bigg (3p-7p), Hap Hopkins (7p-12m) and Mike Larsen (12m-6a). It was Dick Burch who lined Robert W. Morgan up with a gig at KROY. Burch says, "I knew him from the Monterey Bay Area. I drove down to Fresno to tell him of the upcoming job. He was at KMAK with Ron Jacobs at the time." Burch left KROY in 1963 to be number one in the mornings at KXOA. Burch says, "Morgan and I exchanged tapes many times over the years. I sent him a tape of my 'Good Morning Karate Chop' which he changed and made it his own thing...'Good Morganization.' We joked about it when we met in L.A. for drinks."
Buck Herring took the programming reins of KROY in 1963 but left that same year to program crosstown competitor KXOA. Robert W. Morgan was then briefly KROY's PD through 1964 then left for Los Angeles. During his brief tenure, Morgan hired Johnny Hyde a month before Hyde moved on to work for Herring at KXOA. Hyde went on to have a progressive rock feature called "The Gear Hour." After Morgan left Sacramento for bigger success in Los Angeles, Don MacKinnon took the KROY morning slot. MacKinnon had come from KWEB in Oakland. MacKinnon moved on to L.A. radio at KFWB (KEWB's sister station), but was killed in a car accident in 1965. He was considered a very innovative and energetic entertainer of his time.
In 1964 KROY went through a series of musical chairs with PDs. Ron Lyons, who had done top 40 radio at KEWB in Oakland and on-air at KROY before that, became KROY's PD in October 1964, but took the reins of San Francisco station KNBR the following January. Hap Hopkins was his successor then Bill Keffury, who went on to program KYA San Francisco and KRLA Los Angeles in a two year period. Keffury later programmed oldies KCBS-FM and news/talk KPIX in San Francisco. Buck Herring shook up the Sacramento radio market again in 1965 when he returned to KROY as PD.