News 10 Interview: Cradle of Radio
by Alex Cosper (2/22/2011)

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I had a fun time at KXTV News 10 in Sacramento getting interviewed by Cristina Mendonsa on January 27, 2011. The interview aired on February 14, 2011 as part of a feature called "Cradle of Radio," which shined the spotlight on Sacramento radio talent that have moved on to national shows. Most of the piece featured KSTE's Armstrong and Getty, who are now being heard in other markets through syndication and podcasting.

Cristina used Playlist Research as a resource for the piece, building the story on Sacramento's influence in the radio industry. She asked me several questions about why Sacramento has had so many radio personalities that have advanced nationally, including Don Imus, who many Sacramentans may not realize worked in Sacramento in the early 1970s. I explained that Sacramento is a microcosm of the nation and is a national test market.

We also talked about podcasting. In my view podcasting is not going to replace radio anytime soon. A lot of people still don't know what podcasting is about. Armstrong and Getty are now podcasting their show, but that's different from a kid podcasting from a garage. As I told News 10, radio still has a huge audience and it's still free, which is why it's not about to disappear.

News 10 interviewed me for about ten minutes and used a half minute for the piece. As a writer/historian I gave my view about national talent saying, "It does take talent to make it to the national picture but it's also who you know and it's who you are affiliated with. It's easier if you are already part of a network that has a lot of reach."

The last time I was interviewed by News 10 was in 2000 when they did a feature on my internet radio station, SacLive, which was not only Sacramento's first 24 hour internet station, it played all local music of Sacramento.

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