International Regional and Local Music Scenes
Local Sao Paulo, Brazil Music Scene
Sao Paulo, like Rio de Janeiro, is one of the most populated cities in the world
and is therefore very important to the music industry of Brazil. The two cities share
many of the same regional talent and produce many national acts as well as successful
artists for South America. Some of the top regional artists include rock band
Programa Tribos do Rock, alternative singer Nil Galliguer, r&b star Gabriela Pepino,
gospel singer Michelle Nascimento and rocker Luiza Recco.
Local artists of Sao Paulo who create social commentary songs are common, as it's one of the strongest things
a musician can do to get an edge. Writing a song about an issue opens the door
to potential media coverage, not just on a local level, but on a national level as well.
Music critics and bloggers are always looking for something meaningful to bring about because
it makes them look smart to their audiences. So instead of forcing them to dig back to
the sixties to find message songs, give them something new and fresh. Sao Paulo
is also a hotbed for people with tattoos from the alternative scene.
Local artists can elevate their cause by promoting themselves with regionally specific
keywords, even with genres, such as "Sao Paulo pop band." The smaller the neighborhood is, the better
chance you have at showing up in those type of searches, whereas "Brazil pop band" will likely
be a crowded list. It's a good idea to keep your musical keywords
unique. They don't have to relate to region, but that's one
example where a local act can have an edge.
Sao Paulo artists perform at venues such as All of Jazz, Barnaldo Lucrecia, Cafe Plu Plu, Nu
Mata Cafe, Piratininga and Villa Country. The Sao Paulo Music and Arts Festival is a place
of many surprises as Courtney Love did an unexpected strip tease at the show in November 2011. The
overall music scene is virant and on the cutting edge compared to many major cities. One of the
most popular dance clubs is Azucar. One of the most casual places to have a wild time is
Cariocas. The history of Sao Paulo music has revolved around upbeat night clubs.
The problem that most Sao Paulo musicians face, which is similar to the problems of independent
pioneers of any industry, is that the tech world still controls the main infrastructure of the
internet, which favors corporations. But an organic music community still exists in Sao Paulo
and it doesn't seem that it's ever going away. The New York Times wrote about the city in
March 2013, how it's become shocking for tourists who may not be prepared for its ultra
casual night life atmosphere.
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