by Alex Cosper
see also American Radio History
STATION HISTORY: KABC KBBQ KBIG KBLA KDAY KEZY KFAC KFOX KFWB KGBS KGFJ KGIL KHJ KIEV KIIS KIQQ KKBT KKDJ KLAC KLOS KLSX KMET KMPC KNAC KNX KOST KPOL KPPC KPWR KQLZ KRLA KROQ KRTH KSRF KTNQ KTWV KUTE KWST KZLA XPRS
XPRS was made famous beyond Southern California by radio legend Wolfman Jack. Officially the call letters XEPRS, licensed to Rosarito, Baja California, with the identity "The Mighty 1090." The station, heard in San Diego as well as Los Angeles, is devoted to sports talk. The station's early roots began with XERB at 730 AM in the late thirties. The station moved to 1090 AM in 1939 under the ownership of Manuel P. Barbachano.
XERB was acquired by Interamericana de Radio, S.A. in 1950. In 1965 Robert Smith aka Wolfman Jack began selling commercial time on the station and recordings shows. Smith profited by selling 15-30 programming blocks. He originally ran the station from his home in Minneapolis but in 1966 he relocated to Southern California to work full-time at XERB.
The station earned most of its income selling air time to religious organizations. But after laws were passed in Mexico to prevent religious entities from buying radio time, revenue dried up. Smith and his partner were no longer able to pay for the brokered air time. The Mexican owners took control of the station and changed the call letters to XEPRS in 1971 and the station began billing itself as "The Soul Express." Wolfman Jack remained with the station until April 15, 1972. Shortly afterward, Mexico reversed its laws banning preachers from radio broadcasting.
XEPRS played oldies starting in 1976, programmed by Rick Ward and Ron Beaton. The station moved into Spanish programming starting in the early eighties. In the early 2000s the station played Spanish tropical music as "Radio Caliente." In March 2003 the station flipped to sports as "The Mighty 1090."
1971-1973 Brad Edwards
1971-1973 Curtis Troupe
1971-1973 Tom Reed
1971-1972 Wolfman Jack
1972-1972 Dr. J. Thomas Smith
1972-1972 Johnny Soul
1972-1972 Ted Quillin
1973-1973 Bill Taylor
1978-1981 Les Perry
1982-1984 Darryl Evans
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