by Alex Cosper
see also American Radio History
STATION HISTORY: KABC KBBQ KBIG KBLA KDAY KEZY KFAC KFOX KFWB KGBS KGFJ KGIL KHJ KIEV KIIS KIQQ KKBT KKDJ KLAC KLOS KLSX KMET KMPC KNAC KNX KOST KPOL KPPC KPWR KQLZ KRLA KROQ KRTH KSRF KTNQ KTWV KUTE KWST KZLA XPRS
KSRF licensed to Santa Monica on 103.1 FM launched in 1960 to serve Los Angeles. Then in 1962 KOCM licensed to Newport Beach at 103.1 FM began its first broadcast to serve Orange County. Both stations aired a beautiful music format in the 1960s and 1970s then an adult contemporary format in the 1980s. KSRF was called "K-Surf" and while KOCM was known as "K-Ocean."
The KSRF/KOCM combo became KACD/KBCD as "MARS FM" in 1991 mainly playing electronic music. The experimental station owned by Ken Roberts aired on both signals. Swedish Egil from KROQ became music director, but the format was short-lived. In late 1992 the call letters changed to KAJZ/KBJZ as "Jazz FM 103.1" and later "CD 103.1." Then it shifted to dance music and the name became "Groove Radio 103.1" with the return of Swedish Egil on June 21, 1996. Two years later the station shifted to a more rhythmic contemporary direction as "Groove 103.1."
The station was purchased by Clear Channel in 1998 then became "Channel 103.1," playing adult alternative music billed as "World Class Rock." Entravision purchased the station in 2000 with the call letters KBUA/KBUE, a simulcast of the Inland Empire's 97.5.
The identity changed again in 2003 when the station became KDLD/KDLE as "KDL," a dance station. Later that year on Christmas the station switched format to classic alternative music and became "Indie 103.1." For a month the station avoided commercials or jocks and played non-stop music with listener voices mixed in. Programmed by Michael Steele, the station broke new alternative music mixed with modern rock classics. Jocks first appeared on the station on February 10, 2004. Later in the year, Rolling Stone named Indie 103.1 as "America's Coolest Commercial Station."
After the departure of Steele in February 2007 and station manager Dawn Girocco in August 2008, several shows began disappearing. Entravision discontinued "Indie 103.1" on January 15, 2009, then the station became "103.1 El Gato," airing Regional Mexican programming. For awhile the format shifted to Spanish adult hits but returned to Regional Mexican as "Jose" with the KDLD and KDLE call letters.
1988-1988 Raechel Donahue
1991-1992 Big Ron O'Brien
1991-1997 Ken Roberts
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