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KQLZ Los Angeles Radio History
by Alex Cosper

see also American Radio History

Introduction 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s


Los Angeles Radio History


STATION HISTORY: KABC KBBQ KBIG KBLA KDAY KEZY KFAC KFOX KFWB KGBS KGFJ KGIL KHJ KIEV KIIS KIQQ KKBT KKDJ KLAC KLOS KLSX KMET KMPC KNAC KNX KOST KPOL KPPC KPWR KQLZ KRLA KROQ KRTH KSRF KTNQ KTWV KUTE KWST KZLA XPRS

KQLZ was known as "Pirate Radio 100.3" from March 17, 1989 through April 2, 1993. Prior this phase as a top 40/rock or "rock 40" station, it was known as KIQQ from 1972-1989 in which it catered to adult pop fans. The frequency originally started in 1957 as KMLA, which lasted through 1965. It was KFOX FM from 1965 to 1972.

During its Pirate era, KQLZ was programmed by Scott Shannon, who had championed New York top 40 radio. The concept of "rock 40" came at a time when contemporary hit radio was changing through format fragmentation. Part of the mainstream gravitated toward techno pop and r&b dance music while another sector was leaning toward rock and alternative music. Pirate targeted rock fans and was able to rise quickly in the ratings its first year.

By the early 90s the top 40 format had moved far away from the rock format and the idea of playing the biggest rock hits in high rotation fizzled out. Rock and alternative fans preferred wider libraries on KLOS and KROQ. For awhile KQLZ tried to embrace the alternative scene that was becoming as big as the mainstream, as it shifted its slogan in December 1992 to "100.3 Southern California's Cutting Edge." In 1993 Westwood One sold the station to Viacom, which changed already owned KROQ. So they changed the call letters to KXEZ and the format flipped to soft adult contemporary.

The station became KIBB as "B100" playing "The Rhythm of LA" starting on August 29, 1996. The following year the station was acquired by Chancellor Media, which changed the slogan to "LA's Hot FM." After failing to gain momentum in the ratings, the format flipped to rhythmic oldies as KCMG ("Mega 100") in 1997. After four years and a few mergers and a frequency swap, Clear Channel sold the station to Radio One, which owned 92.3 KKBT, but agreed to a frequency swap, leading to "Beat 100.3," in which the already popular brand essentially moved from 92.3 to 100.3 FM.

Another change occurred in December 2006 when Radio One dropped the "Beat" and replaced it with "V 100.3" with the call letters KRBV. In 2008 Radio One sold the station to Bonneville for $137.5 million. On April 3, 2008 the station became KSWD "100.3 The Sound," playing classic rock. The format was maintained until the station was acquired by Entercom, which had to sell a station following its buyout of CBS Radio. Entercom chose to sell KSWD to Educational Media Foundation for $57.7 million. The new owner changed the station into KKLQ ("K-Love," a nationally syndicated Christian music format).

KQLZ Personnel

1989-1990 Randy Kabrich
1989-1990 Kevin "Kozman" Koske
1989-1991 Katie Manor
1989-1991 Todd Schnitt
1989-1993 Nancy Leichter
1989-1995 Kevin Scott
1989-1992 Tawn Mastrey
1989-1990 Raul Moreno
1989-1991 Jamie Osborn
1989-1991 Shadow Steele
1989-1991 Scott Shannon
1989-1990 Simon T
1989-1991 Bill Thomas
1989-1989 Thrasher
1990-1991 Cadillac Jack
1991-1993 Mark Miller
1991-1993 Kenny Sargent
1992-1993 Gary Poole
1993-1993 Oz Medina


Introduction 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s




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