by Alex Cosper
see also American Radio History
STATION HISTORY: KABC KBBQ KBIG KBLA KDAY KEZY KFAC KFOX KFWB KGBS KGFJ KGIL KHJ KIEV KIIS KIQQ KKBT KKDJ KLAC KLOS KLSX KMET KMPC KNAC KNX KOST KPOL KPPC KPWR KQLZ KRLA KROQ KRTH KSRF KTNQ KTWV KUTE KWST KZLA XPRS
KKBT was the station that made the hip hop format competitive in the nineties at 92.3 FM. It originally signed on the air in 1952 as KFAC FM until 1989, when it was purchased by Evergreen Media. The new owner changed the call letters to KKBT, which launched as "The New Beat FM 92" on September 21, 1989. For awhile the station used the slogan "rock with a beat," which described the mix of adult rock with dance music.
KBBT took a new direction on February 3, 1990 when it stop playing adult rock and focused on a more rhythmic adult contemporary sound that included r&b and disco. At that time the station began calling itself as "92.3 The Beat." By 1991 the format has shifted to urban contemporary and included rap and hip hop. The station beat rival KPWR in the ratings a few times in the nineties.
After a series of mergers in 1999, KKBT fell into the hands of Clear Channel, which was forced by regulations to sell one its stations to meet ownership limits. KKBT at 92.3 was then acquired by Radio One and became KCMG, while Clear Channel kept the call letters KKBT and moved them to "100.3 The Beat." KCMG adopted the name "Mega 92.3," playing rhythmic oldies. KCMG then became KHHT as "Hot 92.3" on August 9, 2001. The urban AC format was a mix of r&b and classic soul. After Clear Channel became iHeartMedia, the station returned to urban contemporary on February 4, 2015. Two weeks later the call letters switched to KRRL and the station billed itself as "Real 92.3."
1989-1989 Raul Moreno
1989-1989 Mannie Pacheco
1990-1991 Sky Walker (Dave Skyler)
1993-1994 J.J. Johnson
1993-1995 Keith Naftaly
2000-2001 Snoop Dogg
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