Alex
Cosper Interviews Music Exec and Data Scientist John
Rosenfelder
Conducted
Live April 20, 2019 on WSRadio.com
John Rosenfelder was the Social Music Talk guest on
Saturday, April 20, 2019. He talked about his career in
the music industry, working for Chris Blackwell's Island
Records for a few year years and at other labels
including Geffen. John was an early believer in Nirvana
and sent a tape of the band to David Geffen. He recently
attended a book signing event by Nirvana manager Danny
Goldberg, who recently released a book about his
experience with the band called Serving the Servant:
Remembering Kurt Cobain.
After working in the music industry John is a Business
Intelligence Analyst based in Los Angeles, as he helps
businesses analyze data. He has actually been analyzing
data his entire career, especially working in
promotions, in which data is the fuel for spreading
stories about artist reactions and reviews. The music
industry has used various data for decades measuring the
popularity of artists, albums and songs. Artist careers
often begin with airplay at one independent station in a
small market then a story builds from there. Many radio
programmers wait to "add" songs to their playlists until
they see convincing data to warrant airplay.
Part 1: Music Background with Nirvana
Part 2: From Music to Analyzing Data
Part 3: Working at Island Records for Chris Blackwell
