KFRC's heyday was boosted by the arrival of Dr. Don Rose in 1973, who brought the station number one
ratings in mornings for a solid ten years. He clearly set an indelible mark for one of the most known, enjoyed and respected
Bay Area personalities of all time. Despite the excitement he brought to the airwaves, his personal life was troubled
with a series of health problems, resulting in a leg being amputated in 1984, which is why for several months he did his
show from a hospital bed. After leaving the station in 1986, Dr. Don briefly did mornings at KKIS/Concord, CA in 1988 and
went on to do mornings on KIOI. Four months later he had a heart attack on the air and retired in 1989. He died in his sleep
at age 70 on March 29, 2005.