Los Angeles Radio History: 1990s
by Alex Cosper

Introduction 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s

see also American Radio History

The sound of Los Angeles radio changed substantially throughout the 1990s due to big mergers as a result of the Telecom Act of 1996. Prior to that time, the market's sound did not radically change music in terms of positioning and personalities. The decade opened with New York programmer Scott Shannon trying to jumpstart a new format known as "rock 40," which came on strong in 1989 with his "Pirate Radio" concept.

Although rock 40 was hot in 1989, it burned out within a year. Part of the problem was that the music industry simply didn't put out enough rock product that fit the high rotation top 40 approach to rock singles. It was a refreshing sound at first, considering top 40 was going through an identity crisis with an over-emphasis on rap, r&b and dance pop, pushing almost oll other styles off the charts.

KROQ propelled to greater success under the programming of Kevin Weatherly in the nineties and 2000s, usually appearing in the overall Arbitron (12+) top five. The station is considered by nearly the entire alternative radio community, to be the most influential leader in alternative rock. KROQ's exceptionally acclaimed airstaff over the years has included the Kevin and Bean morning show, Jed the Fish, Rodney Bingenheimer, Freddie Snakeskin and Swedish Egil. KROQ was the birthplace of the show Love Lines with Dr. Drew and Adam Carolla.

As the nineties progressed, Spanish radio flourished, especially in Los Angeles. KLVE, known as "K-Love," was once at the bottom of the ratings but was regularly the market's number one station in the late nineties. Station owner Heftel also bought KSCA and replaced the adult album alternative format with Regional Mexican programming, vaulting the station from the bottom to the top of the ratings, even with what had been considered a weak 5,000 watt signal. Here's what the Los Angeles radio dial looked like in 1997:

Los Angeles Radio Dial 1997

640 AM - KFI, talk, owned by Cox
790 AM - KABC, talk, owned by ABC
980 AM - KFWB, news, owned by Group W
1020 AM - KTNQ, Spanish, owned by Heftel
1070 AM - KNX, news, owned by CBS
1330 AM - KWKW, Spanish, owned by Lotus
1430 AM - KALI, Spanish, owned by SBS
1580 AM - KDAY, urban contemporary, owned by Heritage Media

92.3 FM - KKBT, "The Beat," urban, owned by Chancellor Media 93.1 FM - KCBS, "Arrow," classic hits, owned by CBS Radio 93.9 FM - KZLA, country, owned by Bonneville International 94.7 FM - KTWV, smooth jazz, owned by CBS Radio 95.5 FM - KLOS, album-oriented rock, owned by ABC 97.1 FM - KLSX, talk/adult alternative, owned by CBS Radio 97.9 FM - KLAX, Regional Mexican, owned by SBS 98.7 FM - KYSR, hot adult contemporary, owned by Chancellor Media 100.3 FM - KIBB, CHR/rhythmic top 40, owned by Chancellor Media 101.1 FM - KRTH, oldies, owned by CBS Radio 101.9 FM - KSCA, Regional Mexican, owned by Heftel 102.3 FM - KJLH, urban contemporary, owned by Taxi 102.7 FM - KIIS, CHR/top 40, owned by Jacor 103.5 FM - KOST, adult contemporary, owned by Cox 103.9 FM - KACE, urban contemporary, owned by Cox 104.3 FM - KBIG, adult contemporary, owned by Chancellor Media 105.1 FM - KKGO, classical, owned by Mt. Wilson FM 105.9 FM - KPWR, CHR/top 40, owned by Emmis 106.7 FM - KROQ, alternative rock, owned by CBS Radio 107.1 FM - KLYY, alternative rock, owned by Odyssey 107.5 FM - KLVE, Spanish, owned by Heftel
Following the Telecom Act of 1996, there was widespread corporate consolidation across the country as radio owners were allowed to grow larger with the loosening of ownership limits. Clear Channel and Infinity emerged as the two industry leaders in number of stations by the start of the new millennium.

Introduction 1920s 1930s 1940s 1950s 1960s 1970s 1980s 1990s 2000s

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