How to Mix Music, Sports and Knowledge
by Alex Cosper (2/4/15)

How would it be possible to mix music, sports and knowledge? By posting a series of videos on a social network like Facebook. You can post music videos, sports videos and knowledge videos all on one thread. Why would anyone want to do such a thing? To show that music and sports have much more value than passive consumption.

Let's start with knowledge, since Facebook CEO Mark Zuckerberg has told the press that we are entering the "knowledge economy" in which information is becoming like currency in the sense it makes our minds richer. Facebook doesn't just allow people to share jokes and jabs, it also lets people share knowledge. For many users Facebook has become their personalized newspaper or media control center.

Some people worry that they spend too much time on social networks, as time seems to fly by faster than sitting around being bored or working on something tedious. But the truth is, social media is very powerful and doesn't ever have to be a waste of time. Sharing knowledge online is the key to expanding ideas, brainstorming, solving problems and opening all kinds of network doors.

Music, like other forms of art, appeals to both sides of the brain. It is both logical in its construction, no matter how creative or abstract, and it delights the playful side of the mind. This mix of vision and emotion makes music super powerful. Yet commercial pop music seems to only be wrapped around the emotional side and ignores the intellectual aspect of music, unless you consider music from last century, like that of The Beatles, Pink Floyd, U2 and many other smart creative artists.

Sports is also a mix of art and science. It reflects how social systems and businesses can work, especially if it's a team sport. Football is by far the most popular sport on American TV, although soccer (called football in other countries) is the most popular sport in the world. American football is a showcase of stats and measurements, probably more than any other sport, due to its half acre playing field divided into yard markers every ten yards and the fact it uses 11 guys on each team. It's also a very emotional sport that includes trick plays and conventional plays.

Football is a sport that can teach a lot of lessons about life as well as business. The Super Bowl game on February 1, 2015 between the New England Patriots and the Seattle Seahawks was an amazing learning experience for both teams as well as fans. Even though the Seahawks were up by 10 points with about 8 minutes left in the game, the Patriots came back to take the lead 28-24 with about 2 minutes left in the game. Yet the Seahawks quickly moved to the 1 yard line with less than a half minute left. Then they threw an ironic interception, which sealed the game for the Patriots.

The lesson from the game, which was a masterpiece of talent on both sides, can be summed up by popular cliches or songtitles. So there's your mix of music, sports and knowledge that can be summarized in a single Facebook post. The song that comes to mind that summarizes that particular championship game is "You Can't Always Get What You Want" by The Rolling Stones. Your post most might allude to the songtitle or include a link to a music video with a short explanation about the lesson learned. In this case the lesson was defend your lead by playing it safe or when everything is on the line do what you do best.

But who says you have to post someone else's song to make a point? Such a mix of music, sports and knowledge opens the door for a new way to promote your own music. If you're a songwriter, you can write a quick one minute acoustic song about the lesson learned from a sporting event that may inspire other musicians, athletes or entrepreneurs about winning. If you don't play music you can always resort to informative poetry.

Basically you can use social media to create a playlist of videos or links to your audio files. Whether the songs are jammed with knowledge or not, you can relate your songs to news or sports stories, giving your songs a newsworthy feel.

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