by Alex Cosper
This video is called "Why Radio Plays Too Many Commercials." It's part of an exclusive series about the radio industry featuring interviews by radio veterans Alex Cosper and Sam Cadura. It includes topics that typical radio industry publications do not cover. Part of the problem with the radio industry is that it congratulates itself a lot in the press even when it's failing. This series strives to uncover the industry's problems and to set the record straight. Find this series on SacTV.
Mark Dobbins is a custom guitar maker who has studied the art and science of excellent sounding string instruments. He designs and builds guitars, ukeleles, mandolins and hybrid instruments. This video is the first of five segments that explores the process of guitar manufacturing in Mark's home workshop in Sacramento, CA. The video series has five segments here.
This video captures scenes from legendary Sacramento freeform station KZAP jumping back on the air in November 2012. The jocks did it by taking over UC Davis station KDVS for a few days. Several of the jocks who worked on KZAP in the late sixties and early seventies returned to the airwaves to play their favorite music from the era. Check out the entire series of interviews here.
The history of the independent music goes further back than young historians remember. Although the term "indie" still didn't appear in dictionaries in 1979, the concept that it represented had been around since the early 20th century when an expansion of labels helped spread jazz and blues music. Eventually rock and roll, punk and other cutting edge genres entered the mainstream through independent labels.
Two authors discuss their research on whatever happened to certain sixties and seventies pop artists. Jeff March and Marti Smiley Childs talk about their interviews with about 90 aritsts, covered in three books from the late nineties through 2012. The latest book is called Where Have All The Pop Stars Gone? See the entire series of segments from their book signining presentation here.
Johnny Hyde watched top 40 radio develop and then became a program director connected with the top pros of the era. For awhile he worked for the radio consulting team of Drake Chenault before their programming influenced the nation. He then programmed one of the top West Coast stations in America, taking them to the top of the market. See all 8 video interview segments here.
In August 2012 Alex Cosper met with indepedendent online entrepreneur Michele Jennae to talk about opportunities for indie artists. She is one of the founders of The Indie Times, a platform that publicizes and connects indie culture. The site has many tips for artists, writers and people who are developing online followings.
Mike Lidskin is host of his own freeform show called Twirl Radio on Access Sacramento pubilc radio station The Voice. Interviewed by Alex Cosper on January 19, 2013, Mike talks about how he was inspired by Chicago radio station WXRT. Mike plays anything he wants on his show and is not afraid to mix extreme styles as long as it sounds artistic. While corporate radio struggles to make a profit, he doesn't have to worry about the playlist being shaped by financial pressure.
A series of interviews with a new internet music network in 2012 called 1musicnetwork.com revealed how internet radio offers more choices to music fans of all genres and all eras. The network was started by Don Alias, a major market radio programmer who decided to venture into the online world of music and talk.
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