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It all started with KFBK in 1922 then KROY in 1937
Radio was used mainly by the U.S. military in the early 1900's and then began its venture into commercial use in 1920 at KDKA in Pittsburgh, PA, owned by Westinghouse. The first AM radio station to be heard in Sacramento was KFBK, owned by the Kimball-Upson Company. The license was issued on Dec. 9, 1921 by the Department of Commerce (the FCC was not established until 1934). The station signed on as KVQ at 833 AM on Feb. 2, 1922. It soon changed to KFBK and bounced around the dial a few times (including 1490) before finally landing on 1530 AM right after the end of World War II. By then the owner was McClatchy, who owned The Sacramento Bee.
KFBK was Sacramento's only licensee on the local airwaves until KROY arrived in 1937 at 1210 AM and then moved to 1240 AM four years later. Named after its first owner, Royal Miller, the station delivered popular syndicated shows of the day such as Your Hit Parade. Until the end of World War II, Sacramento's only two radio stations were KFBK and KROY. One of KROY's early salesmen was Elton Rule, who later went on to become a broadcast icon as President of ABC. A deeper look at the history of KROY can be found at www.1240kroy.com.