Seeds of the Playlist Industry Have Been Planted|
by Alex Cosper (3/10/15)
First off, what is the playlist industry? In 2015 it has not even yet show up as a blip on any radar. So far the app designer industry has received much of the spotlight in the 21st century with young consumers. While the internet has opened a lot of doors for online musicians, many DIY independent musicians never get too far in their online endeavors due to the limited marketing and distribution channels their budgets will allow. But when you step back and look at all the online tools available to anyone who wants to market original music online, it's amazing what the possibilities could be.
So where does the playlist researcher, designer or programmer come into the picture? And how would such a "professional" earn money? Is there even a need for a playlist industry? The answer is yes, because our culture now understands the nature of playlists and how they can affect the workplace and other environments. Ultimately, big and small companies wlll want to make sure they are playing the most appropriate background music in their establishments. Music psychology now plays a huge role in music selection for public places.
Due to copyright issues, independent artists who offer fair licensing deals to use their music for business reasons provide alternatives to popular music, which often involves expensive licensing. Along with plenty of free music by unsigned artists, indie artists who offer low cost licensing deals will need more aggregators and reviewers to help media producers narrow down choices. Ultimately those entrepreneurs who will proft from crafting or recommending playlists will be artists, DJs or entertainment specialists. The artist-based playlist will likely have the most profit potential.
Playlists are the 21st century's equivalent to the 20th century's compilation albums or concept albums. We live in an era when people want to either decide their own playlist or be able to turn to a wide variety of different playlists, some of which have specific themes. An attist can offer services to different businesses or educational institutions to craft playlists full of songs that fit specific themes. Music is being taken much more seriously now as a learning tool, especially for children of all ages.
Music is also crossing over into the health care field as a treatment for certain ailments. From years of compelling research that link music with positive vibrations that help raise people's energy levels and moods, music therapy is an emerging industry. Several universities now offer degrees in music therapy as the demand grows for music therapists, who can be performers or teachers. Music can also be used to stimulate both left and right brain activity in students of music theory and performance.
Researchers will continue to explore what types of music are good for treating certain health conditions. Expert bloggers who specialize in indie music are part of the driving force behind indie music moving up to the next level. As more research concludes that music helps create a more productive environment and positive spirit, more organizations will take background music seriously as part of their business models.
Here are different types of uses for playlists to be used as professional tools:
airport - local music
apps - a wide array of genres for app developers
bar or pool hall - rock, country or dance music
doctor's office - soft pop hits or instrumentals
educator - educational schools as learning tools
farmer's market - acoustic music
grocery store - upbeat melodic music music
hospital - relaxing classical music
hotel - soft instrumental music
rally - festive music
restaurant - soft or midtemp industrumental music such as jazz
retail store - upbeat adventurous music
sports stadium - energetic pop, rock, country or soul music
street fair - festive music
theme park - fun upbeat music
video games - electronic music
video theme msuic - any kind of music
wedding - all ages music, fun party songs
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