by Alex Cosper (1/1/13)
The late nineties marked the end of an era for the music industry. On one hand, it was there biggest revenue generating era ever in its history. The music industry's most successful year was 1999, which was also its peak year before sharply declining in sales. While industry executive blame a lot of the downfall on music piracy elevated by the original Napster in 1999, it also became clear that the music industry was burning out for suing their own customers, over-charging customers for CDs and releasing a lot of sound alike artists.
As the alternative format became overshadowed by the adult alternative and modern adult contemporary formats, an alternative hit called "Walking On The Sun" by Smash Mouth documented the fall of the youth movements who ultimately give in to corporate standardization. The rest of the alternative format seemed to drift toward standardization, fitting some proven big selling mold set by Pearl Jam, Nirvana, Green Day, Counting Crows or Goo Goo Dolls.
The pop scene continued to encompass a lot of slow r&b songs such as "Nice & Slow" by Usher. The spotlight also shined on rap such as "Gettin' Jiggy Wit It" by Will Smith. But there was still room for crossover records like "Smooth" by Santana with Rob Thomas, which closed out 1999 and became widely supported by fans of rock, salsa, soul, blues and jazz. The song coincided with the growing popularity of Latin artists such as Ricky Martin, Jennifer Lopez, Enrique Iglesias and Christina Aguilera.
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