PLAYLIST RESEARCH
Pittsburgh Radio History
by Alex Cosper
see
also American Radio
History
Pittsburgh's place in radio history is simple: it's
the birthplace of commercial radio. KDKA, the market's all-time most successful
station, was also the first station ever to broadcast to a mass market. The
station was owned by Westinghouse Electric Company, who kicked off a new era in
communications, in which people scattered around town could enjoy the same
experience without ever leaving their homes.
It started with the station
broadcasting the 1920 Presidential Election returns, in which Warren Harding
defeated James Cox. In 1921 the Commerce Department began issuing radio licenses
across the country as AM radio entered people's lives. Early licensees after
KDKA were Doubleday-Hill Electric Company's KVQ, Kaufmann and Bear's WCAE and
Pittsburgh Radio Electric Company's WHAF. Stations moved around the dial
frequently in the beginning but by the early forties the dial seemed to reach
stability: WHOD (860), KDKA (1020), WJAS (1320), WWSW (1490).
FM
stations began to appear in the market in the forties and fifties, but started
out mainly as simulcasts of their AM sister stations. Top 40 music on AM radio
was big in sixties and seventies. WHOD, which had played ethnic block
programming, sold in 1956 to Dynamic Broadcasting, who changed the call letters
to WAMO, named after Pittsburgh's three rivers: Allegheny, Monongehela and Ohio.
The one on air person they did not fire was Porky Chedwick, who had been an
early supporter of r&b music on his oldies-oriented show. He also survived
the next cut in 1958 when the station went all r&b. In fact, Porky remained
with the station through the 2000s.
Music listeners of all formats
migrated to FM stations in the late seventies, following the advent of better FM
reception technology. AM radio then found most of its success stories with some
form of the talk format. One exception was that Group W's KDKA was number one in
the market playing adult contemporary hits on AM radio in the late eighties.
Other market winners of the late eighties included EZ Communication's
top 40 leader WBZZ (93.7), Renda's WSHH (99.7), which played beautiful/easy
listening music at the time, Shamrock's oldies bellwether WWSH (94.5), Great
American's rocker WDVE (102.5) and Sheridan's urban contemporary champ WAMO
(105.9).
In the early nineties KDKA switched to news/talk and still came
out number one. In fact KDKA in Pittsburgh throughout the entire decade. WBZZ
remained strong as the contemporary hits leader, although the top music station
became Broadcast Alchemy's rocker WDVE. WWSH, WAMO and WSHH all remained
competitive with the top stations. Entercom's country station WDSY (107.9)
enjoyed a search into the top three in the fall 1992 Arbitron. For much of the
decade these were the top stations in town, in addition to the rise of alternative radio via
WXDX, owned by SFX, then ultimately Clear Channel.
The Telecom Act of
1996 resulted in a handful of big corporations owning a huge percentage of radio
properties across the country. The two big giants that emerged after a series of
mergers were Clear Channel and Infinity.
In the mid-2000s, Infinity's
KDKA continued to wear the market crown as a news/talk station. Other big
winners of the first half of the decade have included Clear Channel's rock
station WDVE, and the market's country leader, WDSY, owned by Infinity. Clear
Channel owns top 40 leader WKST and alternative rocker WXDX, which at one time
in the early 2000s one of the top-rated major market alternative stations in the
country. Infinity owns rock station WRKZ, as well as hot ac WZPT. Renda still
owns WSHH, the market's adult contemporary leader.
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