PLAYLIST RESEARCH
Chicago Radio History
by Alex Cosper
see
also American Radio
History
For more information on radio history, visit Donna Halper's website. Donna is a radio
consultant who helped contribute to this page.
Chicago is the third
biggest radio market in America and is considered the hub of the entertainment
industry in the Midwest. In the sixties and seventies, in the "golden age" of
top 40 radio, ABC station WLS ruled the airwaves. In the eighties, like so many
AM top 40 stations around the country, it dropped music in favor of talk, as
music formats migrated to FM.
Chicago began to feature stations on the
AM dial from the very beginning of commercial radio, which was the early 1920s.
The earliest call letters in the market belonged to KYW, a Westinghouse station
whose license was issued November 9, 1921 by the Commerce Department. It started
with an opera format. The next few stations were WBU and WGU. The City of
Chicago's WBU, which was licensed on February 21, 1922, ceased operations on
November 7, 1923. The Fair Department Store's WGU, licensed on March 29, 1922,
later in the year on October 2 changed the call letters to WMAQ.
Other
stations that were assigned to the AM dial in the early twenties included
Ray-Di-Co's WGAS, Mid West Radio Central's WDAP (which was acquired by the
Chicago Board of Trade in 1923), Zenith Corporation's WJAZ (which returned to
the air as a portable station in 1924 and ended up in Mt. Prospect the following
year), and the Chicago Daily Drovers Journal's WAAF. In 1924 the Chicago Tribune
acquired WAAF and changed the call letters to WGN. Also that year the Tribune
acquired WDAP, whose programming and equipment were simply absorbed into WGN.
WCFL, named after its first owner, the Chicago Federation of Labor, launched in
1926 at 610 AM, but later moved to 620 then 970 and eventually 1000. The CFL
hung on to the station until 1979.
The dial continued to change in the
thirties and became more set in the forties after an FCC reallocation. By 1942,
the AM dial included WMAQ (670), WGN (720), WJBT (770), WBBM (780), WLS (890),
WAAF (950), WCFL (1000), WMBI (1110), WJJD (1150), WSBC (1240), WGBF (1280) and
WGES (1390).
FM radio slowly began to appear on the dial in the forties
and fifties, but did not start to gain significant audiences until the sixties
and seventies. By the eighties FM had become the band for music while talk
stations flourished on AM. Corporate consolidation has dominated industry
headlines from the eighties through the present.
WLS entered the Chicago
radio dial in 1924 at 500 watts. It was originally owned by Sears & Roebuck,
which was how the station got its name, from the Sears slogan "World's Largest
Store." An early show that lasted decades on the station was the "National Barn
Dance," featuring comedy and country music. The station set the standard in the
midwest for farm reporting. In 1929 Sears sold the station to Praire Farmer
Magazine, headed by Burridge Butler. The company held the station through the
fifties.
WLS had an early home at 870 AM but moved to 890 in the FCC
reallocation of 1941. In the early days it was common for different stations to
share dial positions. Until 1954, WLS shared its dial position with WENR, owned
by ABC. After ABC and Paramount Theatres bought controlling interest of WLS in
1954, 890 AM became simply WLS while the WENR call letters remained with Chicago
television channel 7 and the 94.7 sister FM station. By the end of the decade
ABC dropped the farm programming that WLS was known for since its inception.
On May 2, 1960, WLS transformed into a top 40 radio station for the
first time under the programming of Sam Holman. Early jocks of this emerging
format at WLS were Clark Weber, Bob Hale, Gene Taylor, Mort Crowley, Jim Dunbar,
Dick Biondi, Bernie Allen and Dex Card. Two WLS jocks, Ron Riley and Art Roberts
each interviewed the Beatles. Clark Weber became morning host in 1963, two years
after joining the station. He was Program Director from 1966 until 1968 when
John Rook arrived. Weber then moved to WCFL for a few years and then did a
series of other Chicago radio gigs for many years.
WLS still aired
several news programs during the early sixties to meet FCC requirements. WLS
rose to the top three during this period along with WGN and WIND. Biondi did
nights for three years then ended up at KRLA in Los Angeles but later returned
to Chicago at WCFL.
In 1965 WCFL switched from labor news to top 40 as
"Super CFL," bringing competiton to WLS, which billed itself as "Channel 89" and
then "The Big 89." WLS emerged as the victor by 1967 under the direction of
Station Manager Gene Taylor. A new jock line-up was brought in that included
Larry Lujack in mornings, Chuck Buell, Jerry Kay and Kris Erik Stevens. Program
Director John Rook tightened the station and by 1968 WLS was number one and won
a "station of the year" award from The Gavin Report.
The only
time CFL beat WLS in the top 40 battle was in the summer of 1973. It led to
changes at WLS as Tommy Edwards advanced as PD and Fred Winston moved from
afternoons to mornings. New talent was brought in that included Bob Sirott,
Steve King and Yvonne Daniels. By the Fall WLS was back to number one. WCFL
dropped the format in 1976 as WLS continued its dominance until the late
seventies.
WLS-FM (94.7) was previously WENR FM. It became WLS-FM in
1965, playing "beautiful music" and sports programming. In 1968 it began
simulcasting the WLS-AM morning shows Clark Weber (6a-8a) and Don McNeill's
Breakfast Club (8a-9a). In September 1969 ABC decided to change the FM's format
to progressive rock after an experimental show called "Spoke" tested well.
WLS-FM became WDAI in 1971 while remaining progressive. The following year the
station began moving in a softer rock direction. Then in 1978 the format
completely switched to disco. Steve Dahl was let go so he went across town to
WLUP with partner Garry Meier, having great success.
Meanwhile, the
disco trend only lasted a few years and by 1980 WDAI-FM had burned out, so it
switched format to oldies in 1980 briefly as WRCK then as WLS-FM again, which
began simulcasting the AM's evening show. In 1986 WLS-FM became WYTZ (Z-95) as a
top 40 competitor of B96 (WBBM 96.3). The call letters shifted back to WLS-FM
again in 1992 and became a full-time simulcast of the AM, which had moved
completely to a talk format in 1989. From 1995 to 1997 it was country station
WKXK (Kicks Country), up against rival WUSN. Then it changed again in 1997 to
classic rock as CD 94.7 under the Programming of Bill Gamble, who had success
leading Q101 as an alternative station. In 2000 CD 94.7 became The Zone," moving
more toward alternative music.
WXRT (93.1) has been the long-running
rock station that has shifted from progressive to current rock to alternative
and since 1994 has been adult alternative. The station first ventured into
progressive rock in 1972. The former call letters were WSBC. The WXRT call
letters had previously been used in Chicago at 101.9 FM back in the forties and
early fifties. Norm Winer had previously programmed WBCN in Boston and did
mornings at KSAN in San Francisco before arriving as head of programming for
WXRT. In 1991 ownership changed hands from Daniel Lee to Diamond Broadcasting.
In 1995 the station was acquired by CBS Radio, which later merged with Infinity
Broadcasting.
In the nineties, when the alternative format had its
highest ratings, Q101 (WKQX) was one of the top alternative stations in the
midwest. Throughout the eighties it was a top 40 station owned by NBC, who sold
it to Emmis in 1988. The station kept the call letters but flipped to
alternative in 1992 under the programming of Bill Gamble, who jumped across town
five years later. Alex Luke, who had programmed KPNT in Stl Louis, then became
Program Director until 1998 when Dave Richards arrived for a three year stint.
Richards had programmed rock station WRCX (103.5), which flipped format and
changed call letters to WUBT. Mary Shuminas had worked for the station for
twenty years but left in 2004 as Assistant Program Director. WXRT began to lead
Q101 in the ratings beginning in the early 2000s, suggesting that alternative
fans prefer a wider-open playlist as opposed to tight top 40-like rotations. In
the 2000s Alex Luke went on to be Director of Music Programming and Label
Relations for the iTunes Music Store at Apple.
Chicago's top morning
show from the mid-nineties through early 2000s was Mancow Muller. He had come
from top 40 station Z95 in San Francisco, in which he had made national news by
getting arrested for holding up Bay Bridge traffic - as he got a haircut. It was
a stunt that lampooned an incident involving President Clinton. Muller first
came to Chicago in July 1994 at rock station WRCX. The show was called "Mancow's
Morning Madhouse." The show expanded to national syndication in 1997. The
following year Mancow moved his morning show to Q101. In 2001 Mancow's show came
under intense scrutiny by the FCC, resulting in several fines concerning the
show's content.
WLS-AM's flip to talk radio in 1989 was a symptom of the
fact that by the eighties, music fans had moved to FM. Other AM talk stations at
the time included WLUP (1000), WVON (1450) and WJJD (1160). WIND (560) had also
done talk before being sold and going Spanish. It's interesting to note that
even though music fans primarily moved to FM in the eighties, the top station in
town at the end of the decade was adult contemporary station WGN-AM (720), owned
by Tribune. WBBM-AM (780) also soared to the top three by the late eighties as a
news station. Although its sister FM, B96, was the leader in contemporary hits,
WGCI (107.5) and WVAZ (102.7) ranked higher in the ratings with their urban
formats. Evergreen's WLUP (97.9) also did well as a rock station. Then it sold
to Bonneville, in which it failed as an adult contemporary station but returned
to rock in July 1997.
In the nineties WGN-AM continued to lead the
market, although the format shifted to news and music, known as the "full
service" format. WGCI switched owners from Gannett to Chancellor Media, who also
picked up competitor WVAZ and shifted its format to more adult urban. Chancellor
later became AMFM and then merged with Clear Channel. Throughout the changes the
urban leaders remained top stations in the market. Chancellor also bought
WGCI-AM (1390), and made it an urban oldies format. By 1997 Chancellor owned
seven stations in the market, as ownership limits had been loosened with the
Telecom Act of 1996. WBBM AM (news) and WBBM FM (hits) also did well throughout
the nineties, as did talk station WLS (890).
Whether you are a radio
professional or listener, feel free to
suggest information for this page, which will expand through time.
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