PLAYLIST RESEARCH
Boston Radio History
by Alex Cosper
see also American Radio
History
One of the most legendary stations in Boston radio
history has been WBCN (104.1), which has shifted between rock and alternative music since the
late sixties. The station's Program Director in the late seventies was Oedipus,
who the Police have credited for launching their success in the United States by
being the first to play "Roxanne." Oedipus remained with the station until the
early 2000s.
In the nineties it was one of the top-rated alternative
stations in America. Competitor WFNX (101.7) has not been a ratings leader, but
has also gained national acclaim as an alternative station. Boston has also been
the home of one of America's most legendary top 40 stations of the sixties,
WRKO.
In 1921 the first AM stations that could be heard in Boston,
included Westinghouse's WBZ, licensed to Springfield on 833 AM, American Radio
and Research's 1XE licensed to Medford Hillside on 855 AM and Irving Vermilya's
1ZE on 1200 AM. WBZ became the market's first 50,000 watt station in the
thirties. National networks rose in the twenties and thirties. WBZ carried NBC
Blue programming while WNAC (1230) aired NBC Red as well as Yankee and Mutual
programming. WNAC was owned by the Yankee Network, headed by John Shephard.
Yankee's shows could also be heard on WNBH (1310) and WLLH (1370). CBS shows
aired on WEEI (590) and WORC (1280).
WNAC was one of the three earliest
licensees in the market. It was the flagship station of the Yankee Network. In
1941 WNAC moved from 1230 to 1260 on the AM dial, following broad sweeping
changes that affected the radio industry nationally, set by the FCC, in which
several stations were assigned new dial positions. WNAC came under the ownership
of General Tire, which later merged with RKO to become RKO General. In 1953,
General Tire bought WLAW (680), licensed to Lawrence, and its sister 93.7 FM
from Hidreth and Rogers. Due to ownership limitations ruled by the FCC, General
Tire was required to sell the 1260 frequency. WNAC then moved to 680 AM.
In 1960 the FM became WRKO. Six years later it broke away from the WNAC
AM simulcast and became an automated rock station called "Arko-matic." As the
Yankee Network ended in 1967, WNAC AM became WRKO AM and began playing top 40.
It became one of the market's top stations for the next decade. After hit music
faded from the AM dial in the early eighties, the format shifted to talk. With
the folding of RKO General over an accounting scandal, ownership changed to
Atlantic Ventures and eventually Entercom.
Another radio ownership
controversy ended in 1972 when the towering influence of the Boston
Herald-Traveler in the market was challenged and the owner was forced to
divest its properties. Rival licensees took the case all the way to the Supreme
Court to break up its ownership of WHDH, which was a combination of 850 AM, 94.5
FM and TV channel 7. The Herald-Traveler then went out of business,
although its newspaper division was sold to competitor the
Record-American, which later became the Herald-American.
As rock and roll music began to spread around the country in the
fifties, Boston's outlet for the raging new style was WILD (1090). It had
launched as classical station WBMS in 1946. Under the ownership of the Friendly
Group the station went pop in 1950. The call letters became WILD after the
station was purchased in 1957 by Bartell, who had ushered in rock and roll in
other major markets. Bartell sold in 1966 to Leonard Walk, who sold to Sheridan
in 1973. WILD then switched format to urban music. It was picked up in 1980 by
African American businessman Kendall Nash, who held the station until his death
in the late nineties. His widow Bernadine Nash sold the station in the early
2000s to Radio One for $5 million.
WMEX (1510) was Boston's hot top 40
station in the sixties prior to WRKO entering the competition. But WRKO took the
market crown for hit music as the RKO chain's affiliation with consultants Bill
Drake and Gene Chenault created a national trend with high energy, tightly
programmed top 40 stations. In 1975 WMEX flipped to talk and then three years
later the call letters changed to WITS. Its main competitor was CBS station WEEI
(590). In the early eighties the format briefly flipped to big bands as
"Memories" before going dark. The station came back on the air later in the
decade as WSSH, first under Noble Broadcasting, and then went through a series
of format changes.
Disco music became huge in the late seventies, and
with the rise of disco came the rise of WNTN (1550). It had originally gone on
the air in 1968 as an adult hits station. As the station was gaining notoriety
as a disco station, the format was picked up on FM by Kiss 108. Since FM had
better sound quality, music listeners in general migrated to FM with the
fine-tuning of technology, allowing FM signals to finally be heard in moving
vehicles without reception issues.
Kiss 108 picked up its WXKS call
letters and disco format in 1979 after beautiful music combo WWEL AM/FM changed
hands from Sherwood Tarlow to Hawaii Congressman Cecil Heftel. Both the AM and
FM had been in the market's ratings cellar for years with the beautiful music
format, which could also be heard in the seventies on WHET (1330), owned by Ted
Jones. Heftel hired talented programming talent, changed the call letters,
changed 1430 AM to the "Music of Your Life" nostalgia format, and delivered the
disco hits on 107.9 FM. Kiss 108 quickly shot to the top of the ratings and
became a top station in the market throughout the eighties, even after the
burning out of disco, as Kiss 108 transformed into a contemporary hits station
and ownership changed to Pyramid.
Top 40 stations continued to rule the
market by the end of the eighties. WXKS continued to be number one in the market
with strong competition from Ardman's WZOU (94.5). WRKO placed regularly as a
top three station delivering news on 680 AM. As in many major markets, the
beautiful music format did well for WJIB (96.9), owned by Emmis. Infinity's WBCN
had built a heritage by the end of the decade as the market's rock leader. A
series of challengers failed to come close to posting the ratings generated by
WBCN.
Several AM stations still did well in the eighties besides WRKO,
such as New England TV's talk station WHDH (850), Helen's news station WEEI
(590), Plymouth Rock's WPLM (1390) simulcast of 99.1's big band programming,
Pyramid's big band competitor WXKS (1430) and Nash's urban contemporary station
WILD (1090).
Throughout the nineties, Boston's top radio stations
continued to be WBZ, WJMN, WXKS-FM, WBCN and WRKO-AM. Following the Telecom Act
of 1996, which loosened ownership limits, several big companies began to take
over significant percentages of major market radio stations. Boston was one of
the first markets to experience the wave of corporate consolidate that would
sweep the nation.
In 1997 CBS Radio owned WBZ-AM, WBCN, oldies station
WODS (103.3) and classic rocker WZLX (100.7). Chancellor Media owned WJMN and
WXKS AM/FM. Greater Media owned adult contemporary WMJX (106.7), country WKLB
(96.9 then moved to 99.5), oldies WROR (105.7), adult alternative WBOS (92.9)
and Smooth Jazz WOAZ (99.5 then moved to 96.9). American Radio Systems, which
had grown out of Atlantic Ventures, owned several stations as well: WRKO-AM, hot
ac WBMX (98.5), sports leader WEEI (850), rocker WAAF (107.3) and oldies WEGQ
(93.7). The last independent to remain competitive in the market was Charles
River, whose WCRB (102.5) was one of the highest rated major classical stations
in the country at that time.
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