Radio Industry Report 2010
by Alex Cosper (1/27/10)


The radio industry has remained questionable throughout 2009 and early 2010. While some radio industry reports have projected increased advertising, the evidence continues to build that radio is in trouble. In January Clear Channel San Diego laid off several familiar radio celebrities. Citadel filed for bankruptcy near the end of 2009, as did Air America in January. A trend toward internet advertising has hurt radio advertising in recent years. In 2009 Billboard terminated the publication Radio & Records, which had been a very well-respected radio industry resource for years. Arbitron debuted its "people meter" leading to a new electronic methodology for tracking audience measurement.

Radio Industry Report 2009
by Alex Cosper (1/5/09)


The state of the radio industry is that profits have fallen as advertisers are moving online. Radio can only save itself if it finds the right leaders who have imaginative strength and knowledge of mass media. If radio continues its path of formats that bypass creativity, internet radio will just take over much quicker. These days radio is still more popular than internet radio but radio has fallen throughout the decade in earnings. People don't need radio anymore. Now there are thousands of new songs and content to choose from online.